Task 1.1
Consumer Profile
”Create two different consumer profiles for a fictional fitness coaching brand.
List the things you think are important to include in a consumer profile and show your research”
After watching the Learning video i started taking notes. The consumer profile should be a snapshot that is easy to digest, and which includes information like demographics, interests, challenges, goals and needs.
Then, I started doing some self research online. I found out most average people renting a personal trainer is young adults from 25 to 34. Or else you have older adults from 35-44. Personal trainers are mainly in big cities, so they would target clients in these cities. I segmented my consumer group into young adults focused around the gaming industry.
Sketches
After finishing up my sketches, I went into Illustrator and made Jøran and Kristian. Then I went into Photoshop and made the consumer profile.
Result
Resources:
https://blog.nasm.org/certified-personal-trainer/creating-a-customer-persona-for-your-fitness-business-reaching-the-avatar
Capture Perfect Customer Profiles With Easy Tool
https://www.linkedin.com/learning/17-questions-to-help-improve-your-marketing/create-a-powerful-marketing-strategy?u=43268076
Task 1.2
Mood Board
”Create a mood board for the fitness coaching brand that you started brainstorming in the first Lesson Task.
Ideas of what to include:
- imagery
- colours
- visual metaphors
- textures
- patterns and shapes
- fonts
Picture resources;
https://elements.envato.com/photos